You’ve put a serious budget into your Google Ads. Not a small test, but enough to expect results. When you check your analytics, everything looks encouraging. The traffic is there, the numbers are moving, and this month alone you’ve had hundreds of clicks. On the surface, it feels like something

Most PPC agencies assume poor performance comes down to targeting, creatives, or landing pages. So you tweak things. Adjust bids. Change audiences. Rework the funnel. That’s the normal process. But what if the campaign isn’t the problem? What if part of the traffic you’re paying for was never real in