TRAFFIC INTELLIGENCE ENGINE
Understand what
is behind every visit.
Beyond pageviews and click counts. TrueHit examines the evidence behind digital traffic to distinguish human activity from automation.
Independent evidence
TrueHit analyses multiple, independent sources of data — from network and device signals to on-site behaviour — to build a clearer picture of each visit.
Behaviour over time
We look beyond single pageviews, examining journeys and cross-visit patterns to identify how traffic behaves across your site and over time.
Confidence, not guesswork
Every classification is based on a body of evidence, with a confidence score and maturity indicator, so you can see not just the result, but how it was reached.
THE TECHNOLOGY
Built to examine the signals
others overlook.
TrueHit brings together a wide range of technical, behavioural and contextual signals to assess the true nature of website traffic. By analysing how these signals relate to each other, the engine can distinguish genuine human visitors from automated and non-human activity with a high degree of confidence.