1. Information We Collect

We may collect and process the following types of data:

a) Technical Data

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on site
• Referrer URLs

b) Traffic Intelligence Data

• Behavioural data (e.g. page interactions, session activity)
• Network and connection data (e.g. ISP, hosting provider indicators)
• Traffic classification data (e.g. human, bot, suspicious)

c) Account Information (if applicable)

• Name
• Email address
• Billing details (processed securely via third-party providers)

2. How We Use Your Data

We use your data to:

• Provide and improve our traffic intelligence services
• Analyse website traffic quality and behaviour
• Detect bots, automated systems, and suspicious activity
• Deliver dashboards, reports, and insights
• Manage accounts and subscriptions
• Communicate with users where necessary

3. Legal Basis for Processing

Under the UK GDPR, we rely on:

• Legitimate Interests – to analyse and improve website traffic and security
• Contractual Necessity – to provide services you have signed up for
• Legal Obligations – where required by law

4. Data Sharing

We do not sell your personal data.

We may share data with:

• Trusted third-party service providers (e.g. hosting, analytics data providers)
• Payment processors (for billing purposes)
• Authorities where required by law

5. Data Retention

We retain data only for as long as necessary to:

• Provide our services
• Meet legal and regulatory requirements
• Improve system accuracy and performance

6. Cookies

Our website may use cookies or similar technologies to:

• Ensure proper functionality
• Analyse usage and performance
• Improve user experience

You can control cookie preferences through your browser settings.

7. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction or deletion
• Object to processing
• Request restriction of processing
• Data portability

To exercise your rights, contact us at: [Insert Contact Email]

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy, please contact:

TrueHit
info@truehit.co.uk