{"id":616,"date":"2026-04-05T14:19:24","date_gmt":"2026-04-05T14:19:24","guid":{"rendered":"https:\/\/truehit.co.uk\/?page_id=616"},"modified":"2026-04-05T14:24:10","modified_gmt":"2026-04-05T14:24:10","slug":"privacy-policy-2","status":"publish","type":"page","link":"https:\/\/truehit.co.uk\/?page_id=616","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"616\" class=\"elementor elementor-616\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18656c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18656c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79a46fa\" data-id=\"79a46fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0c2ac elementor-widget elementor-widget-heading\" data-id=\"1e0c2ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-056a203 elementor-widget elementor-widget-heading\" data-id=\"056a203\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective Date: 5th April 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8721fc3 elementor-widget elementor-widget-text-editor\" data-id=\"8721fc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>TrueHit (\u201cwe\u201d, \u201cus\u201d, or \u201cour\u201d) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dffa1d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5dffa1d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7429c elementor-widget elementor-widget-text-editor\" data-id=\"8b7429c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"1lkn5ga\" data-start=\"389\" data-end=\"421\"><span role=\"text\"><strong data-start=\"392\" data-end=\"421\">1. Information We Collect<\/strong><\/span><\/h2><p data-start=\"423\" data-end=\"478\">We may collect and process the following types of data:<\/p><p data-start=\"480\" data-end=\"501\"><strong data-start=\"480\" data-end=\"501\">a) Technical Data<\/strong><\/p><ul data-start=\"502\" data-end=\"641\"><li data-section-id=\"btxcx3\" data-start=\"502\" data-end=\"516\">IP address<\/li><li data-section-id=\"51kizx\" data-start=\"517\" data-end=\"545\">Browser type and version<\/li><li data-section-id=\"wu3p3v\" data-start=\"546\" data-end=\"582\">Device type and operating system<\/li><li data-section-id=\"ian2q8\" data-start=\"583\" data-end=\"623\">Pages visited and time spent on site<\/li><li data-section-id=\"1vslkoj\" data-start=\"624\" data-end=\"641\">Referrer URLs<\/li><\/ul><p data-start=\"643\" data-end=\"677\"><strong data-start=\"643\" data-end=\"675\">b) Traffic Intelligence Data<\/strong><\/p><ul data-start=\"678\" data-end=\"873\"><li data-section-id=\"tf9kui\" data-start=\"678\" data-end=\"741\">Behavioural data (e.g. page interactions, session activity)<\/li><li data-section-id=\"1womij1\" data-start=\"742\" data-end=\"813\">Network and connection data (e.g. ISP, hosting provider indicators)<\/li><li data-section-id=\"oquzu1\" data-start=\"814\" data-end=\"873\">Traffic classification data (e.g. human, bot, suspicious)<\/li><\/ul><p data-start=\"875\" data-end=\"919\"><strong data-start=\"875\" data-end=\"917\">c) Account Information (if applicable)<\/strong><\/p><ul data-start=\"920\" data-end=\"1011\"><li data-section-id=\"1t2yru7\" data-start=\"920\" data-end=\"928\">Name<\/li><li data-section-id=\"wk4jiq\" data-start=\"929\" data-end=\"946\">Email address<\/li><li data-section-id=\"1k6tc78\" data-start=\"947\" data-end=\"1011\">Billing details (processed securely via third-party providers)<\/li><\/ul><hr data-start=\"1013\" data-end=\"1016\" \/><h2 data-section-id=\"14jmy3d\" data-start=\"1018\" data-end=\"1048\"><span role=\"text\"><strong data-start=\"1021\" data-end=\"1048\">2. How We Use Your Data<\/strong><\/span><\/h2><p data-start=\"1050\" data-end=\"1070\">We use your data to:<\/p><ul data-start=\"1071\" data-end=\"1365\"><li data-section-id=\"1xiv61g\" data-start=\"1071\" data-end=\"1128\">Provide and improve our traffic intelligence services<\/li><li data-section-id=\"1o3vix8\" data-start=\"1129\" data-end=\"1178\">Analyse website traffic quality and behaviour<\/li><li data-section-id=\"xk83gs\" data-start=\"1179\" data-end=\"1238\">Detect bots, automated systems, and suspicious activity<\/li><li data-section-id=\"1m93q49\" data-start=\"1239\" data-end=\"1284\">Deliver dashboards, reports, and insights<\/li><li data-section-id=\"1pjmekg\" data-start=\"1285\" data-end=\"1322\">Manage accounts and subscriptions<\/li><li data-section-id=\"1xs44dr\" data-start=\"1323\" data-end=\"1365\">Communicate with users where necessary<\/li><\/ul><hr data-start=\"1367\" data-end=\"1370\" \/><h2 data-section-id=\"1dythz5\" data-start=\"1372\" data-end=\"1408\"><span role=\"text\"><strong data-start=\"1375\" data-end=\"1408\">3. Legal Basis for Processing<\/strong><\/span><\/h2><p data-start=\"1410\" data-end=\"1440\">Under the UK GDPR, we rely on:<\/p><ul data-start=\"1441\" data-end=\"1648\"><li data-section-id=\"1ixiap1\" data-start=\"1441\" data-end=\"1523\"><strong data-start=\"1443\" data-end=\"1467\">Legitimate Interests<\/strong> \u2013 to analyse and improve website traffic and security<\/li><li data-section-id=\"1g5xrd7\" data-start=\"1524\" data-end=\"1598\"><strong data-start=\"1526\" data-end=\"1551\">Contractual Necessity<\/strong> \u2013 to provide services you have signed up for<\/li><li data-section-id=\"q025j0\" data-start=\"1599\" data-end=\"1648\"><strong data-start=\"1601\" data-end=\"1622\">Legal Obligations<\/strong> \u2013 where required by law<\/li><\/ul><hr data-start=\"1650\" data-end=\"1653\" \/><h2 data-section-id=\"1m4lyjr\" data-start=\"1655\" data-end=\"1677\"><span role=\"text\"><strong data-start=\"1658\" data-end=\"1677\">4. Data Sharing<\/strong><\/span><\/h2><p data-start=\"1679\" data-end=\"1713\">We do not sell your personal data.<\/p><p data-start=\"1715\" data-end=\"1738\">We may share data with:<\/p><ul data-start=\"1739\" data-end=\"1905\"><li data-section-id=\"1lcfcsp\" data-start=\"1739\" data-end=\"1821\">Trusted third-party service providers (e.g. hosting, analytics data providers)<\/li><li data-section-id=\"1hmgojv\" data-start=\"1822\" data-end=\"1867\">Payment processors (for billing purposes)<\/li><li data-section-id=\"45t0be\" data-start=\"1868\" data-end=\"1905\">Authorities where required by law<\/li><\/ul><hr data-start=\"1907\" data-end=\"1910\" \/><h2 data-section-id=\"zmuc7u\" data-start=\"1912\" data-end=\"1936\"><span role=\"text\"><strong data-start=\"1915\" data-end=\"1936\">5. Data Retention<\/strong><\/span><\/h2><p data-start=\"1938\" data-end=\"1986\">We retain data only for as long as necessary to:<\/p><ul data-start=\"1987\" data-end=\"2098\"><li data-section-id=\"1qkhv0d\" data-start=\"1987\" data-end=\"2011\">Provide our services<\/li><li data-section-id=\"bhkne5\" data-start=\"2012\" data-end=\"2054\">Meet legal and regulatory requirements<\/li><li data-section-id=\"17lt6hl\" data-start=\"2055\" data-end=\"2098\">Improve system accuracy and performance<\/li><\/ul><hr data-start=\"2100\" data-end=\"2103\" \/><h2 data-section-id=\"ul16wa\" data-start=\"2105\" data-end=\"2122\"><span role=\"text\"><strong data-start=\"2108\" data-end=\"2122\">6. Cookies<\/strong><\/span><\/h2><p data-start=\"2124\" data-end=\"2179\">Our website may use cookies or similar technologies to:<\/p><ul data-start=\"2180\" data-end=\"2273\"><li data-section-id=\"15t3q6r\" data-start=\"2180\" data-end=\"2211\">Ensure proper functionality<\/li><li data-section-id=\"k0h4j7\" data-start=\"2212\" data-end=\"2245\">Analyse usage and performance<\/li><li data-section-id=\"114esbh\" data-start=\"2246\" data-end=\"2273\">Improve user experience<\/li><\/ul><p data-start=\"2275\" data-end=\"2340\">You can control cookie preferences through your browser settings.<\/p><hr data-start=\"2342\" data-end=\"2345\" \/><h2 data-section-id=\"qdyihm\" data-start=\"2347\" data-end=\"2370\"><span role=\"text\"><strong data-start=\"2350\" data-end=\"2370\">7. Data Security<\/strong><\/span><\/h2><p data-start=\"2372\" data-end=\"2501\">We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.<\/p><hr data-start=\"2503\" data-end=\"2506\" \/><h2 data-section-id=\"1evwvsh\" data-start=\"2508\" data-end=\"2529\"><span role=\"text\"><strong data-start=\"2511\" data-end=\"2529\">8. Your Rights<\/strong><\/span><\/h2><p data-start=\"2531\" data-end=\"2568\">Under UK GDPR, you have the right to:<\/p><ul data-start=\"2569\" data-end=\"2717\"><li data-section-id=\"16myggl\" data-start=\"2569\" data-end=\"2598\">Access your personal data<\/li><li data-section-id=\"4dvhae\" data-start=\"2599\" data-end=\"2633\">Request correction or deletion<\/li><li data-section-id=\"1h52t71\" data-start=\"2634\" data-end=\"2658\">Object to processing<\/li><li data-section-id=\"migaof\" data-start=\"2659\" data-end=\"2696\">Request restriction of processing<\/li><li data-section-id=\"13jg4df\" data-start=\"2697\" data-end=\"2717\">Data portability<\/li><\/ul><p data-start=\"2719\" data-end=\"2785\">To exercise your rights, contact us at: <strong data-start=\"2759\" data-end=\"2785\">[Insert Contact Email]<\/strong><\/p><hr data-start=\"2787\" data-end=\"2790\" \/><h2 data-section-id=\"1dgbm1t\" data-start=\"2792\" data-end=\"2819\"><span role=\"text\"><strong data-start=\"2795\" data-end=\"2819\">9. Third-Party Links<\/strong><\/span><\/h2><p data-start=\"2821\" data-end=\"2924\">Our website may contain links to external websites. We are not responsible for their privacy practices.<\/p><hr data-start=\"2926\" data-end=\"2929\" \/><h2 data-section-id=\"1pe6tya\" data-start=\"2931\" data-end=\"2964\"><span role=\"text\"><strong data-start=\"2934\" data-end=\"2964\">10. Changes to This Policy<\/strong><\/span><\/h2><p data-start=\"2966\" data-end=\"3059\">We may update this Privacy Policy from time to time. Any changes will be posted on this page.<\/p><hr data-start=\"3061\" data-end=\"3064\" \/><h2 data-section-id=\"ymhpyl\" data-start=\"3066\" data-end=\"3087\"><span role=\"text\"><strong data-start=\"3069\" data-end=\"3087\">11. Contact Us<\/strong><\/span><\/h2><p data-start=\"3089\" data-end=\"3157\">If you have any questions about this Privacy Policy, please contact:<\/p><p data-start=\"3159\" data-end=\"3223\"><strong data-start=\"3159\" data-end=\"3170\">TrueHit<\/strong><br data-start=\"3170\" data-end=\"3173\" \/>info@truehit.co.uk<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy Effective Date: 5th April 2026 TrueHit (\u201cwe\u201d, \u201cus\u201d, or \u201cour\u201d) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services. 1. 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